The gurus and web-geeks (yes, they are a pretty awesome bunch!) over at Search Engine Land are reporting some problems on home base for the search engine Yahoo. Back in August 2010 Yahoo did some outsourcing of one of it’s major functions when it handed over it’s search results to Bing to take care of.
With promises of continued innovation and exciting changes on the horizon, yahoo users remained pretty satisfied. However, Yahoo’s share of the internet search market has been on the downhill slide.
What does that mean for the future of Yahoo? Pat McGee has this to say:
“Whatever is left of Yahoo Search — and, frankly, that’s unclear at this point — might be gone completely within the next couple of weeks.
At AllThingsD today, Kara Swisher is reporting that Yahoo is planning substantial layoffs as early as next week, with a company restructuring to be revealed the week after that. Swisher, who’s been correct on things like this in the past, mentions “a half-dozen sources” in reporting on Yahoo’s impending plans.
Of note for Search Engine Land readers is the discussion of what might happen to Yahoo Search. AllThingsD says that Yahoo has been in talks with both Google and Microsoft.
“[Yahoo CEO Scott] Thompson and others are still trying to figure out how to dispense with its ad technology org and, potentially, its search business. He has been in discussions with both Microsoft and Google about this, although there are other possibilities, too.”
One of those “other possibilities” appears to be Yahoo holding on to at least some of its search business, which AllThingsD says could be rolled into a “global media” division with Yahoo’s communications business.” Quote taken from http://searchengineland.com/will-pending-layoffs-put-final-nail-in-yahoo-search-117020.
These problems at Yahoo has culminated in impending layoffs in the near future for many Yahoo employees. Is this really the last nail in the coffin for this once giant search engine, or will there be another attempt at resurrection?
In reality, internet marketers, affiliate marketers and seo companies have felt little to no need to optimize or to rank on the yahoo search engine results pages for several years now. Yes I know that some will agree with me and it’s also true that many marketers started out making their first dollars on the great Yahoo. It was created in 1994 at Stanford University by Jerry Yang and David Filo. In it’s humble beginnings, it’s name was “Jerry and David’s Guide to the World Wide Web.” It was a website of other websites, organized into a hierarchy. It sure has come a long way since then.
It would be sad to witness the fall of this once great giant, I hope someone is able to play a trump card and save it.