Yahoo in Trouble?

The gurus and web-geeks (yes, they are a pretty awesome bunch!) over at Search Engine Land are reporting some problems on home base for the search engine Yahoo. Back in August 2010 Yahoo did some outsourcing of one of it’s major functions when it handed over it’s search results to Bing to take care of.

With promises of continued innovation and exciting changes on the horizon, yahoo users remained pretty satisfied. However, Yahoo’s share of the internet search market has been on the downhill slide.

What does that mean for the future of Yahoo? Pat McGee has this to say:

“Whatever is left of Yahoo Search — and, frankly, that’s unclear at this point — might be gone completely within the next couple of weeks.

At AllThingsD today, Kara Swisher is reporting that Yahoo is planning substantial layoffs as early as next week, with a company restructuring to be revealed the week after that. Swisher, who’s been correct on things like this in the past, mentions “a half-dozen sources” in reporting on Yahoo’s impending plans.

Of note for Search Engine Land readers is the discussion of what might happen to Yahoo Search. AllThingsD says that Yahoo has been in talks with both Google and Microsoft.

“[Yahoo CEO Scott] Thompson and others are still trying to figure out how to dispense with its ad technology org and, potentially, its search business. He has been in discussions with both Microsoft and Google about this, although there are other possibilities, too.”

One of those “other possibilities” appears to be Yahoo holding on to at least some of its search business, which AllThingsD says could be rolled into a “global media” division with Yahoo’s communications business.” Quote taken from

These problems at Yahoo has culminated in impending layoffs in the near future for many Yahoo employees. Is this really the last nail in the coffin for this once giant search engine, or will there be another attempt at resurrection?

In reality, internet marketers, affiliate marketers and seo companies have felt little to no need to optimize or to rank on the yahoo search engine results pages for several years now. Yes I know that some will agree with me and it’s also true that many marketers started out making their first dollars on the great Yahoo. It was created in 1994 at Stanford University by Jerry Yang and David Filo. In it’s humble beginnings, it’s name was “Jerry and David’s Guide to the World Wide Web.” It was a website of other websites, organized into a hierarchy. It sure has come a long way since then.

It would be sad to witness the fall of this once great giant, I hope someone is able to play a trump card and save it.

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Good SEO for Local Rankings

With good SEO for local rankings, you can be in the top of the rankings for your local keywords. You need to use some tips to get the high positions you are looking for. First off, you need to take advantage of a business directory called Google Places. This is the directory that you need to use to put the website of your business at the top. You just need to give Google as much information as you can about your website. I mean its address, name, location, website and so on. You will also set up a map of your location through Google maps, which will also show up on your Google Places Page.

When you apply for a Google Places Page, you will need to submit your physical address to Google, and then they will send you a postcard in the mail. You will read the code off this postcard to a Google employee over the phone to prove that you indeed, have a business residing at that address.

I cannot stress enough the importance of using a lot of information to fill out the online form in Google Places. Once you have your application approved, it is time to promote your link. You just have to create some videos and upload them to You tube.

You can also place images of your business and your staff in the appropriate spots on your Google Places. Please remember that you need to leave an anchor text link back to your website. The final step is adding these videos to some of your social bookmarking accounts. It helps to increase the popularity of your web content and in turn, the popularity of your Google Places Page.

The categories section of your Google Places Page is an important field to fill out carefully. You can enter up to 5 category names, and please read your Places Guidelines first, because it is important for you to know what is allowed and what is prohibited. For example, if you are a Calgary lawyer, you might be tempted to put Calgary lawyer as one of your categories. That would be a mistake though, because using your city name in the categories is against their TOS and you can use your Places page over this infraction.

Now it is time to do some on-page optimization for your webpage that you have connected to Google Places. This should be your main site, and not a micro-site which points to your main site. On your webpage, make sure you use your keywords along with the name of the city, and the address of your business. Using some headers with the keywords is important too. You must also use your keywords in the name of the webpage and as anchor text for your pictures. For instance, if you sell flowers in Lower Manhattan, New York, your keywords are “buy flowers”, “flowers for sale” and so on. The longer the description of your webpage the better. If you write a short description, you will have less chances of getting top rankings.

Off-page optimization is another important factor to keep your top position for your local keywords. You should use social bookmarking services to let the world know about your webpage in Google Places. This step must be done slowly. The reason is that Google likes to see that you are getting links to your webpage naturally. Another important steps is going to forums and leaving a backlinks using your webpage.

Articles are a great way to get more exposure for your brand, product or service. Please do not forget to use your keywords as anchor text for these backlinks. Because the great expanse of SEO is continually changing, the old rules of anchor text have changed considerably. In former days, marketers only used their keywords as anchor text, thinking it would boost their rankings. And actually, it did. Until Google caught on. If you think about it, using anchor text only is not “natural.” For example, if only real people were linking to you, and you couldn’t build any of your own links, some would link to you with the words “click here” whereas someone might quote you, using your name as the link to your website.

Social media is great if you want to get even better rankings. This process is called social media optimization. You just have to create accounts in Facebook, Google Plus, Twitter and LinkedIn. This way, you will be able to share information about your products, service or brand with your followers and fans. Search engines count everything you do in these social networking websites. Google is placing more emphasis on social signals for ranking authority than ever before.

The key to your success here is adding value with awesome content. In your link building efforts, remember the words diversity and consistency. Now good luck!

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The Fall of an Empire: Blog Networks

If you follow internet marketing at all, you have surely heard of the mass de-indexing of blog networks. These blog networks were in existence solely for the purpose of building links for site owners who subscribe to the network. Because there is a paid fee for membership in these networks, the links obtained are paid links. According to Google’s Webmaster Guidelines, this practice of using paid links to artificially boost your website’s rankings is prohibited.

The latest blog network to fall under the Google clean-up axe is the Build My Rank network of sites, comprising somewhere between 20-22,000 domains. The Build My Rank series of sites were de-indexed practically overnight, and the company shortly after shut down.

This is just another reason why we only promote strictly white-hat internet practices. While in the past most marketers would have considered blog networks as gray-hat or even white-hat; in reality it was black-hat.

An explanation of paid links and how to distinguish them from advertising links can be found directly on Google’s own site under webmaster tools:

“Google and most other search engines use links to determine reputation. A site’s ranking in Google search results is partly based on analysis of those sites that link to it. Link-based analysis is an extremely useful way of measuring a site’s value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.

However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.

Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:

Adding a rel=”nofollow” attribute to the tag
Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

Google works hard to ensure that it fully discounts links intended to manipulate search engine results, such as excessive link exchanges and purchased links that pass PageRank. If you see a site that is buying or selling links that pass PageRank, let us know. We’ll use your information to improve our algorithmic detection of such links.”

This information is supplied directly by Google to webmasters.

Personally, the fall of these enormous blog link networks is good news because these tactics they have employed has given a ranking advantage to them. Now the playing field is more leveled, white-hat or high road SEO will begin to gain back its effectiveness.

Lethbridge SEO

Lethbridge Seo

Lethbridge SEO

This is the highest quality SEO Lethbridge has to offer.

We optimize your web pages for high rankings by the search engines. It all starts with keyword research. Which keywords are getting the most traffic? Are these keywords relevant to the goods or services you provide? Keyword research is really the foundation to any seo services.

Lethbridge SEO

SEO is not a destination. In fact it is really only the means to an end. As a business owner, what you are really looking for is an increase in profits. This is attained by increasing sales, which can be accomplished through new customers or current customers.

Good SEO for your website and good overall marketing for your business includes retaining current customers. They are really the lifeblood of your business. It also includes finding new customers to grow your customer base. A good marketing strategy takes both of these factors into account.

A website that ranks high on a google results page for a keyword that is relevant and has high traffic is not just for bragging rights. The envied top positions are the ones that get the lion’s share of the traffic coming to that page. What business would not want loads of highly targeted traffic visiting their website day in and day out? As a business owner that’s exactly what you want, isn’t it?

Think about all those juicy leads, right smack in front of your offer. What could you do with that? A hungry crowd, hungry for your offer. We know that they are, because they got on their computer or mobile device and entered those keywords into the search bar because they were searching for exactly what you have to offer. Now that’s the real reason why you want, and NEED, to be found on the first page of Google for your most relevant keywords.

You are a business owner, and nobody can manage and run your business better than you can. You know your business better than anyone else does. You are the expert when it comes to your business, and we understand that. We understand that you are busy with the daily runnings of your business.

All of the extra traffic that your website ranking will bring you will make you even busier. And that is a good thing! That’s what you want and need in order to grow your business.

Just like you, we are the experts at what we do. Because we are, we will take care of the runnings of our business. When you decide to try our traffic-getting rankings, we will get you set up with a plan that will work for you and fit in with the goals for the growth of your company.

Consultations for SEO and marketing are always free. A member of our team will meet with you so we can determine what results you would like to see for your business. We can then formulate a plan for what it will take to get you to where you want to be. Once we are all agreed and the formalities are taken care of, the real fun starts. Implementation and results.

Lethbridge SEO Services

  • Local search engine optimization services
  • SEO services for any online client worldwide
  • Website design and development
  • Local marketing strategies for area business owners
  • Facebook and Twitter account set-up integrated for local business
  • Keyword and market research for internet clients
  • Mobile website and mobile marketing, including QR codes

Lethbridge is a great city in which to live and do business. We look forward to working with you and helping your business to grow. Please drop us a line through the contact tab on the upper right corner of the home page, and while you’re at it, why not sign up for our free eBook? You will get weekly tips on cutting edge internet marketing strategies that will explode your business!

Contact Lethbridge SEO here:

Lethbridge SEO

Lethbridge SEO- Backlinking Techniques

Lethbridge SEO

Lethbridge SEO is all about helping your site rank well. In order to do this, you need backlinks in both quality and quantity. A backlink is a link that links back to your own site from another. They are known also as inbounds, inward, pingbacks and inlinks. They are one of the most crucial factors in getting your site seen and ranked within search engines. So, how do we get some good backlinks to our site? Lethbridge SEO can help you with this.

Lethbridge SEO backlinks

The best and simplest technique is to just regularly update our site with fresh content. Website owners can simply update a blog, write an article or even link to another article, news report or product review. The possibilities are virtually limitless. This is so simple, but so effective. Building backlinks can be slow using this method, but the rewards are plentiful. Search engines go crazy over new and updated websites. Lethbridge SEO backlinks have a proven past performance on clients’ websites.

Another great method is to give away something for free, such as a monthly newsletter or report. I don’t know about you, but my brain can’t resist something that’s free. It’s extremely enticing to folks who find value in your product or report to then go and spread the word as it where to others within your niche or sector. Create an enticing squeeze page to capture their names and emails, and as well as creating backlinks, you’ll also be building a buyer hungry list.

Lethbridge SEO Backlinks

Lethbridge SEO Backlinking Techniques

Next up on our techniques is the method of writing to capture an audience’s attention. Now one of the most popular ways is to write on a controversial topic within your niche. This works extremely, extremely well for many of the popular celebrity blogs out there. If you enjoy stirring up emotions within your target audience and keeping the debate going, this can be a great way to make backlinks happen and traffic flood to your website. Be careful how you use this technique though, too much negative attention may be harmful to your business!

Our next method involves writing content that is of value to your audience and can help them in some way, shape or form. Consider writing things such as how-to’s or tutorials. People are continually searching for this kind of information on the internet. If you can provide it to them and they find it of value, you can bet you’ll be getting some great backlinks to your site.

Lethbridge SEO Social Media

If you’re not already using social media or Web 2.0 sites, then you’re missing out on the great potential there is to create some solid backlinks to your site. Create fanpages, groups, post regularly to other groups within your niche and you’ll soon gain a loyal following and a lot of traffic.

As always, use your best judgment when using these methods and be sure to take action!

These are just a handful of Lethbridge SEO techniques that you can use to create valuable traffic and inbound links to your site.

Lethbridge SEO

Lethbridge SEO has New Owners!

Lethbridge SEO

Lethbridge SEO Lethbridge

This site is now under new ownership!

We have determined that this site is perfect for our  Lethbridge SEO business.

What does this mean for you? To boil it down, it means results. A business needs leads, traffic, clients. A website that is found by internet searchers brings these kinds of results to your business. We specialize in results.

We chose the image of the weather vane with a dollar sign for a reason. The winds of change are here. Google’s recent update that they have nicknamed “Panda” demands that websites deliver relevant content. The update also requires a visible social interaction to a website that they would want to rank on the first page.

The Panda update assures the internet user a better experience when searching for something. We at Lethbridge SEO understand the needs of the business owner: to obtain qualified leads for their business. We also understand what the search engines require and we are able to blend these together to produce results for your business.

For more information on how we can help your business to obtain the traffic you desire, please fill out the contact form on this website, or visit our main website at:

Contact information is available on the Contact Us page.
Thank you and keep checking back for more valuable information on search engine optimization.

Lethbridge SEO is here to serve you, so please leave a comment if you have any questions and we usually reply very promptly.

Lethbridge SEO

Lethbridge SEO:The Basics

Lethbridge SEO

Lethbridge SEO basics

Lethbridge SEO - The Basics

We’ve all heard the term Lethbridge SEO, but what is exactly is it? The acronym SEO stands for Search Engine Optimization and simply put it’s the technique used within web content to enable search engines to find your website.

When you type words into the google search bar, the google algorithm goes to work finding the 10 most relevant pages on the web to fit your criteria, based on the words you entered. These words are called keywords. When these keywords are found in an optimal position on someone’s webpage, it is likely that this webpage will appear somewhere on the results. Because there are many other factors determining position or ranking of webpages on a results page, the keywords alone do not guarantee good rankings. However, they are definitely part of the overall picture.

To reach the first page of a Google, Yahoo or Bing search results page or SERP requires some careful planning and content creation. We’ll discuss some of the basic techniques in this article.

Lethbridge SEO

– Keywords

Lethbridge SEO keywords

Keywords. Love them or hate them, they are key (yes, pun intended) to getting your website views on the world wide web. Your content and website should be interspersed with keywords that visitors are looking for. So, how we do we know what visitors are looking for? Lethbridge SEO can help you with this. Google provides a handy tool called the Google Keyword Tool that can be used to input words within your niche and sector. It gives a nice overview and suggestions on phrases that people are looking for. There are debates over whether it’s better to use highly searched keywords (which have more competition), or to use keyword phrases which have less traffic and are more likely to get you on the the first page and seen more easily. It depends on your niche and/or business which would be more fruitful for your goals. One word of caution is to not use your keyword phrase too much with in your website content. This is known as “keyword stuffing” within internet marketing circles, and can land you a whole heap of problems with the search engines. Simply put avoid doing this at all costs.

Lethbridge SEO

– Backlinks

Lethbridge SEO backlinks

Lethbridge SEO Backlinks. Here’s where your website can really stand out amongst the crowd. By simply backlinking your site to other related sites can bump your site rapidly up the SERPs. There are many techniques that you can use to backlink your site to others. Most common are commenting on blogs and other Web 2.0 sites. It can be time consuming and monotonous, but can be very rewarding. The Google algorithm rewards sites with a lot of backlinks like no other. The more backlinks you have, the more the search engines see your site as an authority and the higher rank you can achieve.

Using tags, page headers and image descriptions to your advantage can also really help you be optimized for the search engines. Edit all text within your web pages to reflect your chosen keyword phrase. Although search engine spiders cannot recognize images, they can recognize any tags that you attach to them. This is a really great tip that you can use to your advantage to outrun your competition and beat them in the SERPs.

Lastly, always keep your content fresh and up to date. The search engines love fresh content and this can really give you a good bump in the rankings. Simple ways are to post regular updates on a blog or to post content or links to Web 2.0 sites.

These are all great ways to get your website on board with the search engines. Now all that’s left is for you to go out and take action. Good luck from Lethbridge SEO!

Lethbridge SEO